gws story

Bu​​​​​​​ilding the Future of Health

Our Story 

GuideWell Source, headquartered in Jacksonville, Florida is the corporate shared services and parent company of its wholly-owned subsidiaries First Coast Service Options, Inc., Novitas Solutions, Inc. and GuideWell Allegiance, Inc.

Guided by our values of doing the right things, the right way, the GuideWell Source family of companies is committed to conducting business with integrity and operational excellence while continuously improving our organization and business processes and providing fiscal responsibility in service to our customers. Our family of companies has strong relationships with business partners like the Centers for Medicare and Medicaid Services (CMS) as well as deep, traditional Medicare knowledge and strong program management capabilities necessary to service health plans, payors and government sponsored health care programs.

Our vision, which includes maximizing market share and delivering exceptional service to a diversified customer base, aligns with the innovating and changing marketplace of health care solutions. We will achieve this through leveraging our deep knowledge, relationships and core capabilities and remaining true to our mission of providing best value administrative services.

Who is GuideWell?

Through our family of forward-thinking companies, GuideWell touches the lives of more than 27 million health care consumers across 34 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. With more than 12,000 employees across the nation, we are improving the cost, quality and access of health care for our customers by applying our broad industry experience to reimagine and reshape the future of health. In this spirit, we collaborate with, support and create health companies with a broad range of health-related products and services that are integral and useful to today's health care consumer.


career path
Florida’s Blue Cross and Blue Shield company, provides innovative health solutions and insurance plans to the people of Florida. Florida Blue has served Floridians since 1944 offering an array of health and wellness products and services to fit their individual needs.
Be Innovation
GuideWell Connect, and its subsidiary Onlife Health, provide health plans a better way to engage consumers and improve outcomes with an array of solutions designed to connect with and influence people at important points throughout their health care journey.
Exchange Knowledge
A portfolio of clinical delivery organizations located throughout Florida including Diagnostic Clinic Medical Group, Florida Health Care Plans and GuideWell Emergency Doctors.
Health and Wellness
A provider of administrative and claims processing services to federal and state health care programs. Parent company of First Coast Service Options, Inc. and Novitas Solutions, Inc.
A leading health care services company providing in-home medical care by mobile providers, prospective risk adjustment assessments with care gap closure and retrospective risk services.