gws story

Bu​​​​​​​ilding the Future of Health

Our Story 

GuideWell Source, headquartered in Jacksonville, Florida is the corporate shared services and parent company of its wholly-owned subsidiaries First Coast Service Options, Inc., Novitas Solutions, Inc. and GuideWell Allegiance, Inc.

Guided by our values of doing the right things, the right way, the GuideWell Source family of companies is committed to conducting business with integrity and operational excellence while continuously improving our organization and business processes and providing fiscal responsibility in service to our customers. Our family of companies has strong relationships with business partners like the Centers for Medicare and Medicaid Services (CMS) as well as deep, traditional Medicare knowledge and strong program management capabilities necessary to service health plans, payors and government sponsored health care programs.

Our vision, which includes maximizing market share and delivering exceptional service to a diversified customer base, aligns with the innovating and changing marketplace of health care solutions. We will achieve this through leveraging our deep knowledge, relationships and core capabilities and remaining true to our mission of providing best value administrative services.


Who is GuideWell?

Through our family of forward-thinking companies, GuideWell touches the lives of more than 27 million health care consumers across 34 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. With more than 12,000 employees across the nation, we are improving the cost, quality and access of health care for our customers by applying our broad industry experience to reimagine and reshape the future of health. In this spirit, we collaborate with, support and create health companies with a broad range of health-related products and services that are integral and useful to today's health care consumer.

Health Insurance
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Florida's market leading health insurer, serving over 5 million members
Health Plan Administration
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Nationally-licensed Provider of customized health plan administration and other services
Consumer Engagement
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Health care consumer marketing, sales and engagement company
Member Engagement
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Well-being engagement company that guides consumers on the "next right thing to do" for their health
Care Management
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Home-based advanced primary care solution for vulnerable members with complex health and social needs
Health Care Delivery
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Portfolio of clinical delivery organizations located throughout Florida

Government Services

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An administrative services processing company for government-sponsored health care programs on behalf of the federal government